Woman with kids??? WHAT!?!

We were watching the "Apprentice" Sunday night and someone said something that REALLY has been bothering me. The teams were assigned to create an ad for "ALL" detergent and were told that their focus group were 25-35 year old women. That's fine. Makes sense. Guys don't always wash their clothes...HAHA. The lady then said, we want to target the "WOMAN WITH KIDS". WHAT!?! Someone said something to the effect of "oh, you mean moms". The lady again said "woman with kids". I am sorry, call me conservative (please do), but HELLO? Woman with kids= MOTHER!!! Has it really come down to the term "mom, mother, mommy, mama" as politically incorrect? I am proud to be a MOTHER! I love my kids and I would not trade them for ANYTHING in the world! It is NOT demeaning to say that "I AM A MOTHER"! If someone EVER calls me "woman with kids", it will not be a pretty day for them! I believe a mother to be the most important job/calling/title in the world! The impact that a mother can have on a child is immense. I will never forget my time spent working with children/adolescents with behavioral problems (and SO much more) and finding a common thing lacking in all (but a couple) their families. The role of the mother was not there. Sure, the kids may have had a mother, but she wasn't BEING a mother. There is a BIG difference between being a "woman with kids" and a "mom". A "woman with kids" is someone who puts THEMSELVES first and their children second. A "mom" is someone who would do anything to help and show love to their children through thoughts, actions and words, even if it meant sacraficing her own desires at times. I LOVE my mom. I LOVE my grandmothers. I have been so blessed to be raised by a mom who is proud to be a mom, who is willing to do whatever it takes to make sure I know I am a Child of God, I am safe, I am loved and that I am of value.